Jump to content

Lincoln Versailles

From Wikipedia, the free encyclopedia
This article is about the Lincoln Versailles. For the Ford branded vehicle, see Ford Versailles.

Lincoln Versailles
1980 Lincoln Versailles
Overview
ManufacturerLincoln (Ford)
Production1977–1980
AssemblyUnited States: Wayne, Michigan (Wayne Stamping & Assembly)
United States: Mahwah, New Jersey (Mahwah Assembly)
Body and chassis
ClassCompact luxury car
Body style4-door sedan
LayoutFR layout
RelatedMercury Monarch
Ford Granada
Powertrain
Engine302 cu in (4.9 L) small block V8
351 cu in (5.8 L) Windsor V8
Dimensions
Wheelbase109.9 in (2,791 mm)[1]
Length200.9 in (5,103 mm)[1]
Width74.5 in (1,892 mm)[1]
Height54.1 in (1,374 mm)[1]
Curb weight3,827–3,913 pounds (1,736–1,775 kg)[2][3]
Chronology
PredecessorMercury Grand Monarch Ghia
SuccessorLincoln Continental (1982; indirect)

The Lincoln Versailles is a mid-size luxury car that was marketed by Lincoln from the 1977 to 1980 model years. The first Lincoln introduced outside of the full-size segment, the Versailles is a rebranded version of the Ford Granada and Mercury Monarch.[4] Replacing the Mercury Grand Monarch Ghia, the model line was introduced as a competitor to the Cadillac Seville.

Deriving its nameplate from the French palace outside Paris, the Lincoln Versailles was offered solely as a four-door sedan; it is the final vehicle developed from the chassis architecture of the American Ford Falcon.

From 1977 to 1980, Ford produced the Lincoln Versailles alongside the Granada and Monarch at Wayne Stamping & Assembly (Wayne, Michigan) and Mahwah Assembly (Mahwah, New Jersey). In total, 50,156 examples were produced.[5]

Origin of name

[edit]

During the mid-1950s, a Ford Versailles was manufactured by Simca in France, derived from the Ford Vedette.

In 1966, during the development of what would become the Continental Mark III, Ford researched the suitability of multiple nameplates for the model line with potential consumers.[6] The Versailles name placed third (after Mark VI and LeMarque[6]) among a large group of nameplates. Though Ford ultimately sought to restart the chronology of the Mark series with Mark III, the company held onto the name, keeping it for the 1977 Lincoln Versailles.[6]

Background

[edit]

During the mid-1970s, the Lincoln division of Ford sought to expand its model range for multiple reasons. Though sales of large luxury cars would ultimately recover in the aftermath of the 1973 oil crisis, in the United States, the rise of imported cars also led to transition in the luxury-vehicle segment. While competing with Cadillac, Imperial, and Lincoln in terms of price, the West German BMW 3.0Si and Mercedes-Benz 350SE/450SE and the British Jaguar XJ offered American luxury car customers a far different vehicle than produced by Ford, GM, or Chrysler.[7]

In 1973, the Lincoln Mark I Ghia concept car was developed by Ghia, derived from the Ford Granada Mk I.[8]

For 1976, the Cadillac Seville was introduced in May 1975. Developed by GM (in only 16 months[9]) in response to both the fuel crises and in effort to match European luxury sedans, the Seville sourced its V8 engine from Oldsmobile and its chassis underpinnings from the Chevrolet Nova.[9] The smallest Cadillac in 40 years, the Seville broke a long-running industry precedent, as the near-compact model Cadillac was its most expensive (non-limousine) sedan.[9]

Coinciding with the launch of the Seville, Ford began development of a Lincoln-branded competitor to the model line, tasked with bringing the model line to market for the 1977 model year. Adopting the Lincoln Versailles name, Ford used the body architecture of the Ford Granada/Mercury Monarch compact sedans, introduced for 1975. Sized closely against the GM X-body compacts, the Granada/Monarch were developed to replace the Ford Maverick/Mercury Comet. With little over than a year until its product launch,[9] the Versailles was relegated to become a variant of a production vehicle, sharing a large degree of its body panels with its Mercury counterpart. To further streamline development, the Versailles adopted the design features of the highest-trim Mercury Grand Monarch Ghia (which was discontinued for 1977).

In line with the Seville, the Versailles was the most expensive Lincoln sedan at $11,500 ($57,822 in 2023 dollars [10]); Lincoln-Mercury priced the model line $2000 under the Seville, keeping the model line below the Continental Mark V in price.[9] The first Lincoln manufactured outside of Wixom Assembly since 1957, the Versailles was produced alongside the Mercury Monarch and Ford Granada. The model was notable for being the first production vehicle to be sold with clearcoat paint and halogen headlights in North America.[11]

Overview

[edit]

The Lincoln Versailles marked the first time since 1960 that Lincoln offered two sedan lines. Nearly three feet shorter than the Continental, the model line was offered only as a four-door sedan.

Exterior

[edit]
1977 Lincoln Versailles, showing rear trunk detail

Offered only as a four-door sedan, the Versailles shared many visible body panels with the Monarch and Granada, including the entire roofline. Several design elements were revised, giving the Versailles an appearance closer in line to the Continental and Mark V, including a "Continental spare" decklid (with LINCOLN lettering) and model-specific taillamps; the Versailles (the first Lincoln with exposed headlamps since 1969) introduced rectangular headlamps to the brand.

For 1979, the model line received a revised roofline, distinct from the Granada/Monarch. Developed by American Sunroof Company, a fiberglass cap on the rear roof and reshaped rear doors gave the model line a notchback appearance (a vinyl landau roof was now standard).[12]

Interior

[edit]

Essentially taking over the role of the Mercury Grand Monarch Ghia, the Lincoln Versailles inherited many standard interior features, including many seen in the larger Mercury Grand Marquis and Lincoln Continental. Along with power-operated leather-trim seats and steering wheel, power steering and windows, the Versailles included features such as a digital LCD clock, dual map lights, lighted passenger vanity mirror, rear-seat map pockets, and plush carpeting with soundproofing.

Chassis

[edit]

The Versailles shares its wheelbase with the Ford Granada/Mercury Monarch and the four-door Ford Maverick/Mercury Comet. Marketed as a compact car, the Versailles is closer in size to the mid-size segment of today, in terms of exterior footprint.

According to Lincoln advertising, a quality-control regimen was used at the factory. According to the marketing, final assembly included dynamometer testing of the engine/transmission, a water spray test to pinpoint body leaks, and a simulated road test. The Versailles featured "matched and balanced" driveline elements, low-friction lower ball joints, double isolated shocks, reinforced chassis areas, sound insulation, and balanced forged 14-inch aluminum wheels with Michelin whitewall X-radials. Bodywork received the first clear-coat paint on a regular production car.”[13]

The Versailles shared its powertrain with the Monarch upon which it was based, with a V8 engine as a sole choice. Initially, the Versailles was powered by the 351 cubic-inch V8, phased out in favor of the 302 cubic-inch V8. The three-speed C4 automatic transmission was the only transmission available. The rear differential used in the Versailles was Ford 9-inch with rear disc brakes, replacing the drums used on the Granada and the Monarch.

Engine model Displacement Horsepower Torque Transmission
Ford small block V8 302 cubic inches (4.9 liters) 133 bhp (99 kW; 135 PS) at 3600 rpm 243 lb⋅ft (329 N⋅m) at 1600 rpm Ford C4 3-speed automatic
Ford Windsor V8 351 cubic inches (5.8 liters) 135 bhp (101 kW; 137 PS) at 3200 rpm 275 lb⋅ft (373 N⋅m) at 1600 rpm
[14][15]

Sales

[edit]

In comparison to the Cadillac Seville, the Lincoln Versailles fared poorly, outsold by the Cadillac by a three to one margin in its 1977 debut year. Following its update for the 1979 model year, sales of the Versailles would more than double, though remaining far behind its Cadillac counterpart.

In its entire production run, Lincoln would sell 50,156 examples of the Versailles.[16] By comparison, Cadillac would outsell that total in both 1978 and 1979, the last two years of the first-generation Seville.

Lincoln would temporarily revert to an all-full-size lineup for 1981 before introducing a downsized, Fox-based Continental for 1982.

Model Year Production
1977 15,434[17]
1978 8,931[18]
1979 21,007[19]
1980 4,784[20]

References

[edit]
  1. ^ a b c d "1978 Versailles Brochure". Retrieved January 29, 2011.
  2. ^ 1980 LINCOLN VERSAILLES 5.0L Select-Shift data in automobile-catalog.com
  3. ^ 1977 LINCOLN VERSAILLES 351-2V Select-Shift data in automobile-catalog.com
  4. ^ "Obscure American Car: Lincoln Versailles". CNet.com, September 15, 2013, Dan Duncan.
  5. ^ "Production & Registry totals". The Granada-Monarch-Versailles Registry. Retrieved April 17, 2009.
  6. ^ a b c "Lincoln Versaille History". www.lincolnversailles.com. Retrieved June 22, 2022.
  7. ^ Flammang, James M. (1999). Standard catalog of American cars, 1976-1999. Ron Kowalke (3rd ed.). Iola, WI: Krause Publications. ISBN 0-87341-755-0. OCLC 43301709.
  8. ^ McCraw, Jim (March 13, 2021). "Another Lincoln What If: The 1973 Mark I Ghia Concept". macsmotorcitygarage.com. Archived from the original on March 13, 2021.
  9. ^ a b c d e "1977 Lincoln Versailles Contents". automotivemileposts.com. Retrieved June 22, 2022.
  10. ^ 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved February 29, 2024.
  11. ^ Duncan, Dan (September 15, 2013). "Obscure American Car: Lincoln Versailles". CNet.com.
  12. ^ "1979 Lincoln Versailles Contents". automotivemileposts.com. Retrieved June 22, 2022.
  13. ^ Flammang, James Standard Catalog of American Cars 1976-1999 3rd Edition (Iola, WI: Krause Publications, Inc 1999), p.595.
  14. ^ Flammang, James Standard Catalog of American Cars 1976-1999 3rd Edition (Iola, WI: Krause Publications, Inc 1999), p.596. 351 specs
  15. ^ Flammang, James Standard Catalog of American Cars 1976-1999 3rd Edition (Iola, WI: Krause Publications, Inc 1999), p.597. 302 specs
  16. ^ "Production & Registry totals". The Granada-Monarch-Versailles Registry. Retrieved April 17, 2009.
  17. ^ Flammang, James Standard Catalog of American Cars 1976-1999 3rd Edition (Iola, WI: Krause Publications, Inc 1999), p.596.
  18. ^ Flammang, James Standard Catalog of American Cars 1976-1999 3rd Edition (Iola, WI: Krause Publications, Inc 1999), p.597.
  19. ^ Flammang, James Standard Catalog of American Cars 1976-1999 3rd Edition (Iola, WI: Krause Publications, Inc 1999), p.599.
  20. ^ Flammang, James Standard Catalog of American Cars 1976-1999 3rd Edition (Iola, WI: Krause Publications, Inc 1999), p.601.
[edit]
Wikimedia Commons has media related to Lincoln Versailles.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Lincoln_Versailles&oldid=1247825582"